General Questions

Can you offer advice on the use of a product?

Unfortunately not. There is some guidance on certain product pages, but as a retailer we are not able to offer advice on how to use products. We recommend contacting a local specialist for specific advice.

Where is my order?

The only postage option that guarantees a specific delivery date is our Next Day service, which ensures orders placed by 1pm on a working day are delivered the next working day.

Standard Delivery uses Royal Mail's Second Class post. Royal Mail advise their target for delivery of these items is 3-5 working days, but that is not guaranteed. Items can take longer to arrive. These orders are not tracked.

First Class uses Royal Mail's First Class post. This is also not a guaranteed service. Royal Mail aim to deliver these items in 1-2 working days, but some orders may take longer to arrive. These orders are not tracked.


Priori Advanced AHA

What is Advanced AHA?

The latest technological Advanced AHA anti-aging skincare from the original AHA innovators that brought you the first ever glycolic acid based products in 1983; the developers of md formulations and M.D. Forté.

How does Advanced AHA work?

The first signs of skin ageing come from decreased skin moisture content combined with a decrease in skin's natural exfoliation and renewal rate, resulting in dull skin, lack of suppleness, dryness, uneven pigmentation and fine lines and wrinkles. Advanced AHA corrects both of these problems by signalling cells to make HA, our skin's cells natural moisture substance, and therefore prompting the skin to "self moisturize", or moisture from the inside out. A unique combination of Lactic acid and Essential skin antioxidant vitamins helps normalize skin exfoliation and renewal rate to return the skin to more youthful healthy appearance.

Why is Advanced AHA unique?

It's the only AHA brand in the market based on LCA Complex, a unique combination of lactic acid, the cell signal AHA natural to the human body, and multiple essential skin antioxidant vitamins - A, C, E & Pro-A in a recyclable complex - all vital to proper skin cell renewal rates.

Why should you use Advanced AHA?

Advanced moisturisation and multi-layer skin renewal lead to skin health and normalisation, the first step in any anti-ageing skincare program. Remember to always follow the manufacturer’s directions.

Are AHA's irritating to the skin?

AHAs are not irritating to the skin if formulated properly at the correct pH levels, above pH 3.5. Many years ago in the early 90's the relationship between AHA product's pH & concentration and the effect on skin irritation and sensitivity was established. AHA product irritation is a function of pH and not concentration. Therefore, if AHA products are formulated at pH 3.5 or greater they produce very little skin sensitivity or irritation. By raising product pH levels through the process of partial neutralization of the AHA we can deliver higher concentrations of AHA, needed for the most dramatic anti-aging benefits, without unnecessary skin irritation. Priori Advanced AHA products are formulated in this manner with products pH's ranging from 3.8-4.4 much closer to the natural pH of the skin.

Do AHA's thin the skin?

One might think that AHAs thin the skin because they increase skin exfoliation or dead cell sloughing. However, this is only a very superficial effect, and to the contrary, AHAs actually increase skin epidermal/dermal thickness due to the increase in Hyaluronic Acid deposition in the skin associated with AHA use (see Q. 7) An increase in HA in the skin leads to a dramatic increase in the moisture retention properties of the skin - actually plumping the skin, making it thicker through increased moisturisation.

Can AHAs be used on all skin types?

Yes, AHAs will provide benefits for all skin types.

Do AHAs cause sun sensitivity?

Yes, AHAs do increase skin sun sensitivity and should therefore always be used in conjunction with an SPF30 sunscreen. Additionally, wearing a hat with a wide brim at least 4 inches wide, wearing lightweight sun protective clothing, and staying out of the sun when its rays are the strongest, between 10:00 am and 3:00 pm, are additional measures that can be taken.

Can AHAs cause skin inflammation?

AHAs do not work by a mechanism of plumping the skin as a result of skin inflammation. AHAs plump the skin through moisturisation (see Q7). AHAs if formulated at the correct pH level, 3.5 or greater, do not cause skin inflammation.

Can I use Priori Advanced AHA Skincare products if I am pregnant or lactating?

Customers should always refer to their doctor for this answer.

Priori Advanced AHA skincare products have not been tested and it is a personal choice between the client and his/her physician if any products should be used during pregnancy.

Does it take long to see results from Priori Advanced AHA use?

Within a few weeks of using Priori Advanced AHA products on a regular basis, skin should begin to look and feel smoother, younger and healthier. The look of fine lines and wrinkles will begin to diminish and complexion and texture will appear more even. An average of 2 to 6 weeks should be allowed for visible results, depending on the condition of the skin prior to using Priori Advanced AHA products.

Are there any side effects with AHA use?

AHA-based products may cause mild stinging or irritation when first applied however, the sensation should disappear within several minutes and usually subsides after several uses.


Priori CoffeeBerry

What is CoffeeBerry extract?

Unlike traditional coffee bean extracts which have been used in cosmetics for many years, CoffeeBerry is the patented anti-aging extract of the whole coffee fruit which has been clinically tested and proven, pharmaceutically validated and medically endorsed.

What are CoffeeBerry Natureceuticals?

Anti-aging skin therapy using nature's most potent botanical - Coffeeberry extract that delivers results typical of the best Cosmeceuticals. The first ever Natureceuticals , all natural Cosmeceuticals, based on nature's most potent source of antioxidants - Coffeeberry extract.

How does CoffeeBerry extract work?

CoffeeBerry extract is the most potent form of natural antioxidants of any fruit, vegetable or tea so far tested by the USDA ORAC method - with a minimum ORAC value of 15,000 - it's 3X more potent than green tea! Combined with its potent de-pigmenting properties, CoffeeBerry extract delivers superior anti-aging skincare benefits including a visible reduction in fine lines and wrinkles and a dramatic reduction and evening of irregular skin tones.

Why is CoffeeBerry extract unique?

CoffeeBerry extract is the only clinically validated, medically endorsed, branded, patented extract of the whole coffee fruit in topical skincare.

Why should I use Priori CoffeeBerry products?

It’s the first and only all natural anti-aging skincare brand to deliver “Cosmeceutical” results designed for the eco-conscious, natural health oriented consumer.

How long will it take to see benefits?

Results vary from person to person. Real results from subjects that used the products over the period of time indicated: 3, 6 or 8 weeks. There is no such thing as a "facelift in a bottle" but the results we show are realistic expectations you can expect to achieve using the Priori brand skincare products.

What are the benefits from the CoffeeBerry extract treatments?

To further enhance and extend your results with Priori CoffeeBerry Natureceuticals products these treatments provide enhanced skin moisturisation, firm, tighten and brighten skin and rid the skin of impurities. Professional treatments are available through your skincare professional.

Has the effect of CoffeeBerry extract been proven?

CoffeeBerry extract has been extensively tested in clinical In-Vivo and cell biological In-Vitro studies to demonstrate its superior ability to defend and protect cells against oxidative stress and free radicals, the major cause of skin aging. More effective than green tea extract in all studies, it is not surprising that the clinical benefits in aging skin were dramatic and visible after only short periods of use.

Can I use Priori CoffeeBerry Skincare products if I am pregnant or lactating?

Customers should always refer to their doctor for this answer. Cosmetics, Cosmeceuticals and most Prescription Drugs are not tested for reproductive toxicology. CoffeeBerry extract has been tested and did not produce any adverse effects. However, Priori CoffeeBerry skincare products have not been tested and it is a personal choice between the client and his/her physician if any products should be used during pregnancy.

Are there any side effects for CoffeeBerry?

Although CoffeeBerry extract has been rigorously safety tested it is recommended that before using Priori CoffeeBerry skincare products on a regular basis that you test the product on the inside of your forearm and wait 24 hours to ascertain that your skin is tolerant to the highly bioactive combination of polyphenol antioxidants found in whole CoffeeBerry before commencing regular daily use of the products. In most cases, minor skin irritation can be managed by amount of product applied and frequency of use until skin is acclimated.

Is CoffeeBerry extract appropriate for sensitive skin?

Yes. There are no special precautions for sensitive skin other than performing the patch test described prior to use.

What is ORAC?

ORAC: Oxygen Radical Absorbance Capacity - The ORAC standard testing protocol was developed for the USDA to inform consumers about the antioxidant health benefits of major food sources. In the chart below, CoffeeBerry extract, with a minimum ORAC value of 15,000 was considerably higher than all other fruits, vegetables and teas tested, in fact 3X higher than any other food source; compare to Teas (507 - 4796), Fruits (104 - 5770), Vegetables (150 - 1770)


Priori Idebenone

Why should you use Idebenone?

Idebenone delivers a whole new level of skin rejuvenation that you cannot get from AHA, Vit A, Vit C, or other Cosmeceuticals because of its absolutely unique mode of action. If you have reached a plateau with your current skincare regimen and want the highest level of skin rejuvenation you can only get this with Priori Idebenone Superceuticals .

What is Idebenone?

Idebenone is the new Superceuticals antioxidant; a bio-engineered analog of the natural and vital mitochondrial antioxidant - Co-Enzyme Q10. Idebenone is the new SUPER CoQ10, 60% smaller; it readily penetrates skin to provide up to 1000 times the protection of natural CoQ10.

How does Idebenone work?

It targets ageing at the cellular source - the mitochondria where it helps to revitalize the skin's cells by eliminating excess free radical formation that results from the way cells make energy - in effect it corrects the essence of cellular ageing! Always remember to follow the manufacturer’s directions.

Why is Idebenone unique?

Unlike vitamin and botanical antioxidants, Idebenone is a respiratory chain antioxidant, a totally new kind of antioxidant, which can correct the signs of ageing and also offers the highest protection against harmful environmental free radical stress with an Environmental Protection Factor of EPF 95, the highest rating of all antioxidants tested.

What are Superceuticals?

Cosmetics are products that cover up, fill in and hide - i.e. makeup. Cosmeceuticals are products that impart a visible lasting difference in the skin via ingredients that act to block or correct only some of the age related damaging pathways. Superceuticals are then defined as multifunctional cosmeceuticals. Idebenone is such a compound. It has been shown to correct oxidative stress on a cellular level, helping to block multiple pathways of cellular free radical mediated damage, thereby allowing the cell the time for cell repair and rejuvenation.

Can I use Priori Idebenone Skincare products if I am pregnant or lactating?

Customers should always refer to their doctor for this answer. Idebenone has been tested and did not produce any adverse effects. However, Priori Idebenone skincare products have not been tested and it is a personal choice between the client and his/her physician if any products should be used during pregnancy.

Is Idebenone appropriate for sensitive skin?

Yes. There are no special precautions for sensitive skin other than performing the patch test described prior to use. If you have known sensitivity to hydroquinone, primrose, Co-Enzyme Q10 or hair dyes you should not use Idebenone products.

Why are antioxidants so important in anti-ageing skincare therapy?

Antioxidants are the wave of the future in skincare anti-aging therapy! Damage accumulation from oxidative stress is the fundamental cause of ageing (together with genetics) and antioxidants are our defence against oxidative stress. A wrinkle is born as a result of oxidative stress! Like it or not, we are slowly oxidizing, in fact, you're not aging, you're just oxidizing!

How long will it take to see visible benefits from Priori Idebenone Skincare?

Results vary from person to person. Real results from subjects that used the products over the period of time indicated: 3, 6 or 8 weeks. There is no such thing as a "facelift in a bottle" but the results we show are realistic expectations you can expect to achieve using the Idebenone Priori brand skincare products.

Are there any side effects to Idebenone and what is the best procedure for beginning usage of the product?

Idebenone is a brand new highly bio-active molecule ingredient for dermatology. Consistent with other highly effective skincare ingredient introductions in the past such as Benzoyl Peroxide, Retin-A, Hydroquinone, etc and unavoidably, there always be someone somewhere that will have a reaction to any skincare ingredient.

Although Idebenone has been rigorously safety tested it is recommended that before using Priori skincare products on a regular basis that you test the product on the inside of your forearm and wait 24 hours to ascertain that your skin is tolerant to the highly bioactive molecule before commencing regular daily use of the products. In most cases, minor skin irritation can be managed by amount of product applied and frequency of use until skin is acclimated.

How can an Antioxidant correct the signs of ageing?

Cells have the ability to repair themselves but they are always playing "catch up" because of the constant state of oxidative stress. Idebenone doesn't correct cells, it provides the environment for cells to repair themselves; healthy cells look better and therefore, you look better.

A good analogy is a factory; if the workers are all tired and stressed and the equipment is in a constant state of disrepair, factory productivity goes down. It's no different for a cell - if the cell is under a constant state of inflammatory oxidative stress and the cell structures and vital molecules are in a state of disrepair, cell productivity goes down.

How does Idebenone protect the skin from premature ageing?

It protects by scavenging dangerous free radicals produced by exposure to our environment such as UV light, cigarette smoke, heat, alcohol, air pollution, ozone, etc. In effect, it provides EPF which sunscreens (SPF) do not provide.